The Blog Bump

The initial target market of almost every consumer internet startup these days is blogspace.  Smart companies were doing this a couple of years ago.  The cost is nominal, reach expansive and early adopters are exposing their preferences post by post.  Most any company that can carry a conversation can get the blog bump and gain overnight growth of up to 1 million users.  However, bloggers abandon tools as quick as they adopt.  Making it over the hump after the blog bump into the mainstream is a real challenge.  But heck, at least it can get you a first venture round.