A monk in the 14th century invented accounting and we've been dealing with it's complexity since. That's what Quicken does. Shows a series of charts and examples where a focus on simplicity has gained them market leadership.
When building a TurboTax, at first they used the language of the IRS instead of using what people use, redesigned and it gained them a huge increase in user satisfaction.
Quickbooks used by 34 of the Fortune 100, including NCR, Sprint, and the Girl Scouts. Initially to automate the work processes in small customers. A global 500 division with $1.2 billion in procurement. ERP solution almost ready since 1996, nightmare of email and spreadsheet. One guy in one weekend, tailored to fit, no training, ASP. Now there are 600 people who have visibility into the process with instant audit-ability.
Talks about Facebook-like profiles inside companies to find each other based on their specialties.
Their Newest thing -- Quicken Medical Expense Manager. Dan Robinson had a child with congenital defects and had to deal with real complexity, spent $1M in the first year. Had to deal with the medical billing problem. Has pre-canned dispute letters for when someone is ripping you off. In line with Intuit's mission: Change live so profoundly that people can't imagine going back to the old way.
