Matt Mahoney, on the Web2con wiki page for the Ajax business case session:
What's next: Design + Social Infrastructure
If Web 2.0, whatever it is, becomes a worthwhile investment for businesses, two things must occur.
* People must (want to) begin using something
* People must (want to) continue using it
Few tools clear both hurdles in significant ways.
Peter and Jesse from Adapative Path say technology has predominantly been carrying the torch, so far, to Web 2.0, and what's been missing is the discipline of design -- simplicity in experience. They're right. Purely simple user experience (with high efficacy) will decide uptake. Simplicity will drive first use, and use #2-5.
Pete Kaminski sees the other signficant defining signature of Web 2.0 -- groups of people finding each other to get things done they care about. When people have simple, useful ways to connect, they do. The social infrastructure will drive continued use.
