John Clippinger of SocialPhysics.org provided some Provocative Take Aways at the end of his Supernova speech:
- Trust is biologically encoded and supported by emotions
- Can have principled strategies for acheiving high levels of trusted exchange
- Identity is multiple. distributed. contextual, role based and reputational
- Markets are a kind of social networks and depend upon the social emiotions - trust - empathy - reciprocity - to function
- Long tailed markets are aggregates of social contexts
- Trust feeds on transparency
