François Granger, who blogs in both French and English described Les Influencers to me as a blog where publishers can copy and paste ads they choose. Reporting is transparent and the ads are presented as though they are recommended by influencers.
One of the closest implementations of Publisher Driven Advertising (PDA)/Sell-Side Advertising where Sellers Become Seekers to date. Love ads that need transitive clearing and Cost Per Influence (CPI). Wonder who influenced these influencers... But let me leave you with my one criteria for judging an advertising model: does it create incentives for quality creative work?
UPDATE: See comment, François, Jarvis
UPDATE: See comment, François, Jarvis
