At a Yahoo! briefing on Personalization and syndication this week, I had three questions:
- After the most likely true claim of being the largest, how many aggregator users do they actually have?
- Given how user testing shows that when people click on an orange RSS button they think their browser is broken, how can we get to a single subscription button for people who don't use My Yahoo?
- More critically, why doesn't personalization have social discovery available in other Yahoo! silos, or how do we get from personalization to socialization?
Follow that link for a rant on personalization in general.