Cal-IT is the leading Europe-Silicon Valley technology event. Hosted by the State of California in association with the European Technology forumand produced by C-net, it brings select startups to meet potential European private and public sector customers, partners and investors. The format is a combination of a couple of primary session track, showcase company presentations and intensive back-to-back 1/2 hour meetings. Most of my time will be spent in meetings and providing a showcase, so I will not blog the whole event, but I thought I would blog the opening Keynote.
Barry Sedlik, Undersecretary, BTHA, State of California
Its called Cal-IT, not Oklahoma-IT or Arkansas-IT, for obvious reasons. Shwarzanegger due to come next year (apparently busy on a trade delegation to Japan). Talks of the need for reduced regulation, particularly for startups, specifically workers comp regulations which increase the cost of business. The ability to keep and attract the key asset of an IT business, its people. Housing costs in excess of $400k median costs makes it difficult to recruit. Governor's approach is to systemically address housing and transportation together. Trying to encourage onvergence of industries, such as the entertainment and aerospace/military for advanced visualization for example. Califronia is open for business, for technology the place to be. Basically, there isn't that much that he could say specifically, but you have to love his conculsion: Please take a look at these companies, buy their stuff, which will help put money in the tax register, something we need right now.
Eric Benhamou, Chairman of Palm Computing
I've had the opportunity to hear Eric talk at two other conferences before, usually on Palm. Eric also runs Benhamou Global Ventures The topic was the dynamics of the global IT industry for the past few years and looking forward. A journey from sharks to opportunities. Churchill: the opportunity behind every difficulty.
The Market shock. Short Palm and Long on 3com was a good trade when the market collapsed, but meant things were crazy. Most of the crash was in the telecom industry: wrong infrastructure capacity and products. Led to a tarnishing of the image of technology and luddites have had their revenge. IT managers focused on cost reduction, less innovation concerns not only in large companies but with VCs. Started a movement of offshoring and outsourcing, driven by cost reduction concern. Most who outsourced and offshored for cost reduction, but the best result is opening markets. In the process of close encounter with these markets we discovered an emergence of a large middle class eager to consume.
The Enron shock. A breach in trust. Dramatically altering a way of life for public companies, compliance reform (SarBox, led to a raft of new companies), running companies requires competence.
The Terrorism shock. Added insecurity, desire to behave conservatively, transaction costs in general (not just lines in airports, privacy/security tradeoff, need for every company to contribute resources to the effort). The rise in terrorism coincides with the rise of cyberterrorism, created opportunities, but changed how people viewed their IT assets.
Beyond the shocks, new equilibrium and prospects for growth. Prospects for enterprise IT spending are on their way up. A week ago, Gary Beech survey 8.7% spending increase. Last 12 months of the survey have shown incremental increase. Some segments are going through double digit growth, some with shrink
Cyclical upgrade of our IT investments. First since Y2K. This time, faster 1G switched inseead of 100Mbps. Shifting to voice and video.
Security undergoing dramatic growth. Shift from broad based solutions to special purpose purchase. Fragmented landscape and a long time until security infrastrutures get put in plac 2003 80% more attacks than in 2002, in 2004 should be as steep in rate of increase. Budgets will increase 40-50%.
Storage not just for compliance, but full information economy requires. Network attached. Fundamental change with i-scuzzy to allow disks to be network attached.
WAN optimization. LAN and the core of our public networks have been optimized, while WAN lagged. Pressure to accelerate applications across WAN links.
Insatiable appetite of the consumer has powered us for the last four years, as everything has become digital. Now mostly broadband connected. Continued growth because we are increasingly mobile.
Mobility and communication are the two most foremost characteristics of IT going forward. This year we will have found more Smartphones produced than PDAs. Selling more Treos than PDAs. Full music collection while on the go, iPod is a revolution, full solution that triggers a lifestyle change is becoming available. Consumption of digital music will be a $2B market in 2006, more through subscriptions (hello Podcasters!) than track purchase.
Carriers have suffered the most from cap-ex debauchery. Used to spend 15-17% of budget on cap-ex, 25-30% during the boom on the wrong things. This created opportunities for others, and just now recovering, now they are investing in infrastructure again for two reasons: Triple play (voice, video and data) & Wireless infrastructures. Wifi, WiMax, WiMedia has broadbase grassroots acceptance, integrated by standard bodies. End point cost is already paid for. Phones will support it, carriers don't have to worry about it. They have a 10x advantage.
Innovation is back. In large companies, but mostly in small companies like the ones presenting here. Back in a different way, the business models have changed, the geographies of interest have shifted outside the valley. China and India can teach you about adoption. Good balance betwen top and bottom line growth. Better business people and entrepreneurs.
Why don't we feel better about this? Danny Camelon (sp?), psychology of economic agents. Losses loom longer than gains. Sometimes its good to take a step back and look at where we have come from as the prospects look better today.
One of the best moments of the conference for me so far was talking with Eric last night. Especially when he demoed his Treo 650 for me. Compared to my Treo 600, the camera is substantially better, keyboard more usable and Bluetooth is supported.
Buying Differences Between the US & Europe
* Moderator: Allyson Stewart-Allen
* William Archer, AT&T
* Mike Kaul, diCarta
* Don LeBeau, Aruba Networks
* JP Rangaswami, Dresdner Kleinwort Wasserstein
* Lee Roberts, FileNet
What do European clients value most? Is it location, length of years in business, price/value, IP, marketing?
William: combination of factors, not unlike the US. they value scale of capabilities, presence infrastructure, depth of capabilities. Value IP when its applied.
Mike: as a smaller company, the question is if you can support the software? Does the software accommodate how things work differently here? Slight reluctance to be the first one to adopt. Just because it has been done 10 times in the US, doesn't mean it works here.
Lee: Europe is heterogeneous. Wants lots and lots of pilots.
Don: Relationships. When building Cisco worldwide in early 90s he lived here for a year as a message to the market and to learn the market. Certain trust developed. Awareness of the need to be present.
Lee: 80% of technology migrates from US to UK to Europe. SAP is an example of an exception.
William: willingness here to try some different things. Whereas IP and managed services are hot topics in the US, receptivity to try and invest in services that we see in the US. Engaging the network industry in more than connectivity, but services. Opportunity to extend your proposition.
JP: While people have indicated heterogeneity and risk e, there is a growing sense that things are changing. A removal of two classes that stood in the way of the buyer, used to be reseller and consultant driven. Can you support it? If you can, come and show us, then lets work on a pilot. Difference is less willingness to accept hype. We are a much larger show me state. The intermediate class is being driven out.
Lee: Rate of absorption varies by country. Interrelated but different markets. In the US its the land of marketing and hype. Here there is less hype and more delivery. Customers focused on facts.
Don: Historically relationships were with intermediaries. Some of that influence is declining. Channel or distribution partners still matter, but it requires more of direct presence. When you win over these relationships they are longer lasting.
Mike: Getting established in Europe has been more challenging because we are not the incumbent. We have learned by evolving, have to have presence here. Have to have people familiar with the markets and customers. Genuine investment in infrastructure and presence. Element of a global firm that has invested here and is committed to being here. Sensitive to things like pace, cultural dimensions.
Lee: 35% of Global 1000s are European, a different market that needs to be addressed differently.Companies are demanding not just the software, but the service being delivered directly themselves. A major shift from 5 years ag
JP: Markets are conversations, many times between nationalities. Once we allow for disintermediation aspect, people in Europe require more patience. If you are a startup in Europe, only trade sale was SAP. People need time, not because they are dumb, but their own transitions. Consumption model isn;'t entirely stable yet. The outcome may be more tangible and longer term That patience isn't always present.
Mike: The Show Me in the US and Europe is still based on relationships. Time spent with you and confidence in you is just as much of a factor in lots of dinners and more scotch than I had cared to drink to close our first deals. We are smaller and deal with F100s. They say our software works, but a certain sense that I need to look you in the eye and hold you responsible. Building and retaining is hard for a 150 person company because its resources. Everyone wants the CEO to be the executive sponsor, but others need to take responsibility. I have to make it seem there is an entorage behind me, but there isn't. I can only choose so many relationships.
Lee: Not that much of a difference between larger and small, European companies want to be more conservative, but when they make a bet it gets sticky. A rate of time of progression. Financial strength and viability. Reducing number of vendors. Not a radical difference between countries either.
Don: Retaining customers has to do with service and support. You win loyalty when there are problems. The harder it is to respond, the better it is when you do. Tech wins you the relationship, the support builds the relationships.
JP: Europe is constructed with a large number of relatively small market. Negative inference of the market can spread. Speed at which non-delivery spreads. Reputation through delivery.
Don: Bootstrapping. High end product with a unique support requirement led us to look for partners that are an extension of the service and support model. Otherwise I have to replicate what others have. Partners with the local market to extend your presence
Mike: Grow the market or penetrate in partnership with customers that are in accordance with your strategy.
Don: Having local presence instead of trying to replicate your US sales culture in a local market. Can start in the UK and service other markets. Would be difficult to do that from France. But beyond the pilot organization, you need to build local presence and have them translate American requirements such as time cycles.
William: local, local, local. Demonstrate you are investing and committed. Every detail: collateral, using language, translation, presenting as a global firm or an appendage to a US firm, 4Ps.
Lee: Operate globally, think locally. US quarterly sales pressure needs to translate. Don't over extend yourself trying to be IBM when you are a startup. Over committing and under delivering is bad. Establish a beachhead.
JP: Historically the reliance on the partner and local footprint and channel, hardware required it. Today, I need merit to be the sale. I will find ways of consuming the merit. The accents of the people on the panel (5 US and an Indian) would not have happened five years ago. Consuming post Internet generation, what I am buying is merit. If something is good, you can change the rules. Make sure your product is great, everything else follows.
Mike: Centralized control and decentralized execution has to be balance, but as you expand globally its mostly the latter. In enterprise software, the complex sale and solution, bringing forth the merit is a difficult task. In the trenches is where it all works.
Question: If you were a company of 200 people in CA with one bridgehead possibility into Europe, where would you place that salesforce?
Mike: If not, UK, translate from Northern and Southern Europe
Lee: If manufacturing based solution, go to Germany, If more universal or horizontal, start in the UK as is traditional. What are you trying to sell and who is your target market.
Question: American advantage/disadvantage. The character of the company is more starkly visible. They wear their hearts on their sleeve.
JP: It is of value to me that I can understand the culture of the firm Company ethos helps select if the company is congruent with my objectives as much as my management styles. Relationship not just a contract. Easier with US companies.
On to meetings, may not blog much more about this event.
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