There really should be more startup events like this, and the infamous Bowling 2.0 which we won back in 2006.
UPDATE: Coverage by TechCrunch:
And here's the video from when we beat Facebook for the Bowling 2.0 trophie:
The matches were hard-fought, and much sweat (and some blood) was spilled as each company vied for the top prize. In the end, SocialText came out the leader, led by company cofounder Ross Mayfield. And there were no losers: everyone got free Chipotle burritos and Subway sandwiches. I’ve never seen so many burritos at once. It was beautiful.