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May 03, 2008

Playing with Triggit

I twittered that Triggit was the coolest thing I saw at Web 2.0 Expo.  Later on, they won the Launch Pad contest.  I've been watching these guys since they started showing up a Barcamps.  They've hit upon making adding widget content and ads on a blog or site dead simple.

By doing so, they make the act of placing an ad engaging.  When everyone is a publisher, the gestures they make empower influence which is far greater than basic impressions. So bear with me for a while I experiment.  It won't show up in RSS feeds, but basically I'm learning Blinglish on my blog.

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    • Ross Mayfield is the Chairman, President & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions,
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