I twittered that Triggit was the coolest thing I saw at Web 2.0 Expo. Later on, they won the Launch Pad contest. I've been watching these guys since they started showing up a Barcamps. They've hit upon making adding widget content and ads on a blog or site dead simple.
By doing so, they make the act of placing an ad engaging. When everyone is a publisher, the gestures they make empower influence which is far greater than basic impressions. So bear with me for a while I experiment. It won't show up in RSS feeds, but basically I'm learning Blinglish on my blog.