Justin Kistner of Voce Nation just posted an interview with me on How Social Media Changed PR.
I think what he said would be of interest to some of our other clients as well as to other PR professionals. There is some good fodder in here for further discussions about:
- What is the big shift in PR and why are people split about whether or not to be happy about it?
- What is the role of a modern PR firm?
- Tactically speaking, how has the PR process changed?