Brian Alvey is joking by suggesting that Twitter's business model should be advertising supported only when its not working. But life actually should imitate such art and I've been saying for some time that Twitter can monetize the goodwill it creates.
Specifically, Twitter should ask for donations with a Radiohead choose your own price model. Wikipedia's fundraising increases substantially during service outages. If Twitter is to become a global and dependable utility it will need additional resources over time. If governed well, I believe an adequate subset of users will gift an adequate subset of monetary resources to not only sustain itself, but become a thriving business.
Next month at the Enterprise 2.0 Conference I'm hosting Enterprise 2.0 Open, a Barcamp-style open space afternoon. This is a great opportunity for people to host sessions that couldn't make it onto the formal program. But also, I hope, a chance for people in the industry to explore common needs and foster new initiatives. For example, Joe Schueller of P&G commented on the page:
Ross - this is a fabulous addition to the conference. I do have a topic
I'd love to hear more about and understand but am not the person to
deliver: is there anyone out there qualified (and willing) to provide
some perspective on Data Portability and emerging formats/API's and
standards in the social space? Which formats and API's should
enterprises be insistent on seeking in tools/platforms to maximize
interoperability and deliver on rich user experiences? Where are there
holes in existing API's and pseudo-standards that need to be filled in
order to jump in to the enterprise?
I'm in London this weekend on business, so its a shame to miss RecentChangesCamp in Palo Alto. Hosted by Socialtext, the event is more than a Barcamp for wikis. It draws people from afar with in interest in wiki spirit.
I twittered that Triggit was the coolest thing I saw at Web 2.0 Expo. Later on, they won the Launch Pad contest. I've been watching these guys since they started showing up a Barcamps. They've hit upon making adding widget content and ads on a blog or site dead simple.
By doing so, they make the act of placing an ad engaging. When everyone is a publisher, the gestures they make empower influence which is far greater than basic impressions. So bear with me for a while I experiment. It won't show up in RSS feeds, but basically I'm learning Blinglish on my blog.