Mike Gotta:
Great example of a "wiki moment". You come across a topic or issue that is confusing. Information sources, including subject matter experts, do not provide enough insight. The topic though has enormous implications. So you collect information for personal clarification (in this case, using a wiki). The body of information grows as you pull content together. It evolves into a participatory environment - beginning with your own social network of friends that contribute their perspectives. But the wiki has the potential for network effects to kick in as friends invite friends and so on to the point where perhaps the wiki will "'go viral". At some point - the community gets noticed more broadly and mainstream conversations are altered as a result.
I'm pretty sure this scenario could be duplicated within your own enterprise.
What's he talking about? Superdelegates.org in this case. Wiki moments are beautiful things, when it all clicks.
