Some notes from Andrew McAfee's Defrag keynote:
Enterprise 2.0 is the use of emergent social software platforms within companies, between companies and their partners or customers. By now we all know the tools that are representative. Emergence is a key differentiator from traditional collaboration software.
A lot of conversations where the CEO walked into the CIOs office and asked what is this 2.0 thing, like they did 10 years ago about the internet, and what is our strategy? Three key questions:
- Articulating the value -- less concerned about hard ROI, but do want to know how to think about the value delivered
- Help with selection decisions -- how to differentiate among available tools
- Help with deployment efforts -- what is the playbook for ensuring adoption and exploitation
Need to develop models and frameworks, present theories to managers. A knowledge worker's view of the enterprise has a group in which she has strong ties with. Far smaller than the 150 Robin Dunbar number. Then there is a larger group of weak ties, dispersed around the organization. Then there is the even larger group of potential ties, people who she could or should have a tie with. And, let's not kid ourselves, there are people we have no need to connect with. In this bullseye picture, each ring as a different set of activities, and a prototypical technology to serve each ring.
(The next part of this talk was very similar to Andrew's latest blog post, on How to Hit the Enterprise 2.0 Bullseye.)
At some point, there is a mashup to be done with this bullseye, the ecosystem of networks and the power law of participation. That is, mapping tools and tie strength to the threshold to participate.
In Q&A, JP asks about play money vs. real money in prediction markets. Classic economist view requires skin in the game and prospect of reward. Others say they do it for the ego boost, intellectual thrill and having actual money doesn't matter. If the latter is the case, we can get wider enterprise deployments. Andrew says that all the research he has seen says that real money is irrelevant for outcomes. You don't need actual money to start trading within Google's internal market, but at the end, the ending balance translates into balls in a lottery that gives out prizes.
Someone from Intuit says that use of blogs, mostly team blogs, have reduced email volume by 50%.
Ward Cunningham says there is "the authoring urge."
