Following the Forrester and McKinsey studies yesterday, I stumbled upon this from a forthcoming EIU report:
One of the most striking bits of data from the EIU’s work (surveying over 400 executives, over 40% C-level) is that over 80% of respondents reported that they view the 2.0 technologies as “an opportunity to increase my company’s revenues and/or margins.” Fewer than one person in 20 view the 2.0 technologies as a threat, and fewer than one in 5 expect it to have no significant impact on their businesses.
The EIU survey also indicates that these executives have formed quite strong opinions about where 2.0 will impact most strongly. Over 75% of them report that the greatest impact from 2.0 will come in “the way my company interacts with customers.” Approximately 40% report that they see strong impacts coming in the way their company is viewed by customers and in the way employees interact with each other and the enterprise. And 40% also report that they see 2.0 impacting their business models.
Value propositions are either increasing revenue, decreasing soft costs, decreasing hard costs or managing risk. I'm encouraged to find a survey where results are positive about the former.
