DougEngelbart often says that high-performance communities are experts at CoDIAK -- collectively developing, integrating, and applying knowledge. I hate the acronym, because I think it's unnecessarily esoteric. What CoDIAK boils down to is: (LJ9)
Do you ever find yourself in the captive audience of your shower, reading shampoo labels? You know you aren't learning anything by reading them. Yet you are trying to do more than kill time. And there it is: Lather, rinse and repeat. How many times have you thought of these instructions? Not just because they are part of popular culture. I personally think it is a scam to use more shampoo than is necessary to get the job done.
If there ever was a problem confronting eLearning, I think it is that enterprise users view their solutions in the same way people do instructions on shampoo bottles.
The fix, and this is where the shower metaphor breaks down for some people, is that 80% of learning is social.