« Wiki Case Study | Main | Brainstorm: 4 Answers »

June 28, 2006

Brainstorm: 4 Questions

  1. What is the most pressing problem to solve? Why?
  2. Your biggest fear?
  3. Three global leaders who will set next decade’s course?
  4. Your most cherished value?

These four questions were asked of the attendees of Brainstorm 2006 by the editors of FORTUNE magazine.  From John McCain to Ray Ozzie to Queen Noor, the answers are being deliberated within a private Socialtext wiki.  I'll try to see what can be shared publicly, and don't want to give away my answers just yet -- but thought I'd ask four bloggers these questions.  Calling out:

  1. Joi Ito
  2. Dan Gillmor
  3. Rebecca MacKinnon
  4. Gary Bolles

If you want to answer these questions yourself, please comment or trackback to this entry.

ANSWERS: Rebecca MacKinnon, Dan Gillmor, Me, Diego Rodriguez, Steve Jurvetson (questions 1-3, question 4)

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/1805/5209588

Listed below are links to weblogs that reference Brainstorm: 4 Questions:

» Brainstorm: 4 Answers from Ross Mayfield's Weblog
Here are my four answers to the 4 Brainstorm Questions: 1. What is the most pressing problem to solve? Why? Erroding trust in traditional political, economic and media institutions. However, solving this problem is not simply restoring institutions, bu... [Read More]

» Brainstorm Smackdown: Ross Mayfield Calls Me Out from Conferenza
I'm flattered that Web 2.0 poster child Ross Mayfield would call me out (along with folks like Joi Ito, Dan Gillmor, and Rebecca MacKinnon) to answer the Brainstorm question set sent to attendees before the event. But since I neglected [Read More]

» stormy brains thinking big thoughts from fredshouse.net
Ross Mayfield is at the Fortune Brainstorm conference, and he passes along a set of weighty questions that the attendees are asked to respond to. Here's me: What is the most pressing problem to solve? Tough to pick just one,... [Read More]

Comments

My answers here.

Thanks for collecting these. Here are my answers...

• WHAT THREE GLOBAL LEADERS WILL HAVE THE GREATEST IMPACT IN SETTING THE COURSE FOR THE NEXT DECADE?

None of the people nominated here today.

I would bet that in 2016, when we look back on who has had the greatest impact in the prior 10 years, it will be an entrepreneur, someone new, someone unknown to us at this time.

Looking forward from the present, we tend to amplify the leaders of the past. But in retrospect, it’s always clear that the future belongs to a new generation. A new generation of leaders will transcend political systems that cater to the past. I would bet more on a process of empowerment than any particular person.


• WHAT VALUE DO YOU MOST CHERISH?

Playfulness. I cherish the child-like mind. I celebrate immaturity. I try to play every day. At work, I expect to fail early and often.

From what I can see, the best scientists and engineers nurture a child-like mind. They are playful, open minded and unrestrained by the inner voice of reason, collective cynicism, or fear of failure.

I went to a self-described "play-date" at David Kelley's house. The founder of IDEO is setting up an interdisciplinary "D-School" for design and creativity at Stanford. David and Don Norman noted that creativity is killed by fear, referencing experiments that contrast people’s approach to walking along a balance beam flat on the ground (playful and expressive) and then suspended in the air (fearful and rigid).

What is so great about the child-like mind? "Babies are just plain smarter than we are, at least if being smart means being able to learn something new.... They think, draw conclusions, make predictions, look for explanations and even do experiments…. In fact, scientists are successful precisely because they emulate what children do naturally." (Berkeley Professor Alison Gopnik, co-author of Scientist in the Crib)

Much of the human brain’s power derives from its massive synaptic interconnectivity. Geoffrey West from the Santa Fe Institute observes that across species, synapses/neuron fan-out grows as a power law with brain mass.

At the age of 2 to 3 years old, humans hit their peak with 10x the synapses and 2x the energy burn of an adult brain. And it’s all downhill from there. The UCSF Memory and Aging Center has shown that our pace of cognitive decline is the same in our 40’s as in our 80’s. We just notice more accumulated decline as we get older, especially when we cross the threshold of forgetting most of what we try to remember.

But we can affect this progression. Prof. Merzenich at UCSF has found that neural plasticity does not disappear in adults. It just requires mental exercise. Use it or lose it. We have to get out of the mental ruts that career tracks and academic “disciplines” can foster.

I try to take a random walk of curiosities and child-like exploration. Photo-blogging has become a form of mental exercise for me. I try to embrace lifelong learning, to do something new. Physical exercise is repetitive; mental exercise is eclectic.


• WHAT DO YOU FEAR MOST?

I tend to be out of touch with fear as an emotion, and so I find myself rationally processing the question and thinking of the worst near-term catastrophe that could affect all of us.

At perhaps no time in recorded history has humanity been as vulnerable to viruses and biological pathogens as we are today. We are entering the golden age of natural viruses, and genetically modified and engineered pathogens dramatically compound the near term threat.

Bill Joy summarizes that “The risk of our extinction as we pass through this time of danger has been estimated to be anywhere from 30% to 50%.”

Why are we so vulnerable now?

The delicate "virus-host balance" observed in nature (whereby viruses tend not to be overly lethal to their hosts) is a byproduct of biological co-evolution on a geographically segregated planet. And now, both of those limitations have changed. Organisms can be re-engineered in ways that biological evolution would not have explored, or allowed to spread widely, and modern transportation undermines natural quarantine formation.

One example: According to Preston in The Demon in the Freezer, a single person in a typical university bio-lab can splice the IL-4 gene from the host into the corresponding pox virus. The techniques and effects are public information. The gene is available mail order.

The IL-4 splice into mousepox made the virus 100% lethal to its host, and 60% lethal to mice who had been vaccinated (more than 2 weeks prior). Even with a vaccine, the IL-4 mousepox is twice as lethal as natural smallpox (which killed ~30% of unvaccinated people).

The last wave of “natural” human smallpox killed over one billion people. Even if we vaccinated everyone, the next wave could be twice as lethal. And, of course, we won’t have time to vaccinate everyone nor can we contain outbreaks with vaccinations.

Imagine the human dynamic and policy implications if we have a purposeful IL-4 outbreak before we are better prepared…. Here is a series of implications that I fear:

1) Ring vaccinations and mass vaccinations would not work, so
2) Health care workers cannot come near these people, so
3) Victims could not be relocated (with current people and infrastructure) without spreading the virus to the people involved.
4) Quarantine would be essential, but it would be in-situ. Wherever there is an outbreak, there would need to be a hair-trigger quarantine.
5) Unlike prior quarantines, where people could hope for the best, and most would survive, this is very different: everyone in the quarantine area dies.

6) Where do you draw the boundary? Neighborhood? The entire city? With 100% lethality, the risk-reward ratio on conservatism shifts.
7) How do you enforce the quarantine? Everyone who thinks they are not yet infected will try to escape with all of the fear and cunning of someone facing certain death if they stay. It would require an armed military response with immediate deployment capabilities.
8) The ratio of those available to enforce quarantine to those contained makes this seem completely infeasible. With unplanned quarantine locations, there is no physical infrastructure to assist in the containment.
9) Once word about a lost city spreads, how long would it take for ad-hoc or planned “accelerated quarantine” to emerge?
10) Once rumor of the quarantine policy spreads, doctors would have a strong perverse incentive to not report cases until they made it out of town…

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In

Feeds


Flickr


  • www.flickr.com

Dandelife


Ligit

About


  • Ross Mayfield is the Chairman, President & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions,
My Photo

The 150



  • View Ross Mayfield's profile on LinkedIn
Blog powered by TypePad
Member since 08/2003