I'm a sucker for good typography, so when I linked to The Logos of Web 2.0 which deconstructs the font choices of those building the future, I added:
Ah, but can you guess the new Socialtext font rolled out in the middle of this survey?
They guessed correctly:
Update:
New Classics
Just as there will always be trends, there will also be those designers who break from them. The following logotypes eschew the popular styles mentioned above and use new typefaces that have the potential to become timeless classics. The typeface is then used throughout the site in headers and graphics. It’s a great way to reinforce a brand and set it apart:
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Socialtext — enterprise wiki Font: Lisboa Sans |
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Joyent — small business server Font: Proxima Nova (alt ‘a’) Not a logo, but we love Joyent’s use of Proxima — a new face that feels familiar but has its own character. |
While working with Adaptive Path on our new website, I took a personal interest in the typography. Font selection was a key part of our identity (not just because of the company name, Socialtext). We chose Lisboa because it was modern (designed in 2000 by Ricardo Santos), unique and had simplicity with style.
Unfortunately most of the world is stuck with web fonts. Can you imagine a web without typography limitations? Just a thought.
I'd also like to share the key design challenge our team faced when building socialtext.com. Since what we do is adapt tools that have great social dynamics for enterprises and let individuals, we had to strike a balance between enterprise and consumer. We had some prototypes that appealed more to our personal tastes and leaned more towards consumer internet concepts. But in usability testing with real enterprise customers we found they were not representative. Communicating with our part of the real world still needs both the human and dog's eye view.
