Ping. Yeah, I uncharacteristically dropped the f-bomb. For intended effect, as my point is this:
When a mainstream network launches a service and plays buzzword bingo to promote it -- you are insulting our intelligence.
It's a micropub like Denton and Calacanis! People can add comments, so it's like a Wiki! It's like Flickr meets del.icio.us meets Google meets Plazes with Ajax pixy dust with Web 2.0 goodness and a Long Tail business model for user-generated content!
And if you say it's one of those things, you are competing against our friends and we do not trust convicted monopolists (maybe one day, no fault to the good people there, the problem is systemic).
More specifically, if you provide a service that people can use to blog for profit while blogging for profit (even in a small initial scale), that is competing against your customers. Odds are, you will give more attention to your paid bloggers than your members. I don't see other blog service providers doing this, save AOL (and they don't have the same negative connotation with the word Filter), do you?
Hope this helps, it's not meant to hurt.