Enterprises are adopting social software out of both fear and greed. Fear is the primary driver for corporate blogging, while greed is driving adoption of social software within the enterprise. I have used this metaphor to explain what I see in the market lately, so here it is in one place.
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May 25, 2005
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» Choosing The Wrong Technology from J. LeRoy
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Ross Mayfield is the Chairman, President & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions,
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