Wired points to a home-brewed ad for the iPod Mini as the future of advertising. Steve Rubel is right to say this may be the first pure pro-am TV spots and that "The question is, what will the marketers do? Some will embrace it but some will shun it.... I hope (Masters) gets a job in Apple's marketing department. He certainly deserves it. But I'm surprised Apple hasn't shut it down. They can be very persnickety about their brand and trademarks."
Today Majestic Research is holding an event on sell side advertising. This ad is a prime example of the creative market that populates the directory for the sell side.
