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December 13, 2004

Home-Brewed Ad

Wired points to a home-brewed ad for the iPod Mini as the future of advertising.  Steve Rubel is right to say this may be the first pure pro-am TV spots and that "The question is, what will the marketers do? Some will embrace it but some will shun it.... I hope (Masters) gets a job in Apple's marketing department. He certainly deserves it. But I'm surprised Apple hasn't shut it down. They can be very persnickety about their brand and trademarks."

Today Majestic Research is holding an event on sell side advertising.  This ad is a prime example of the creative market that populates the directory for the sell side.

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Listed below are links to weblogs that reference Home-Brewed Ad:

» Homemade IPod Ad Goes Viral from public(MIND)
Wired has an article on how homemade advertising will change the way companies will experience “The Voice of the Audience”. Dear Companies – be aware. George Masters' 60-second animated advertisement features flying iPods, pulsing hearts and swirling '... [Read More]

» links for 2004-12-13 from Monkeymagic
Future of Advertising - iPod Mini Ad (categories: ads_and_marketing)... [Read More]

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  • Ross Mayfield is the Chairman, President & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions,
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