« The eBay Way of Giving | Main | Weeds and Gardens »

November 24, 2004

Confusing the Long Tail and the Technology Adoption Lifecycle

Scoble, my friend, I think you have confused two curves.  You don't get a long tail by taking the technology adoption lifecycle (a diffusion of technology adoption segmented by standard deviations from innovators to early adopters to chasm to early majority to late majority to laggards over time), by folding it in half and paying attention to the skinny leftover pigtail.  One is the diffusion of a technology product by psychodemographic profile, one a diffusion of products by volume.

Microsoft, Apple and Google focused on innovators first.  Google makes money through the long tail by arbitraging network economics.  Microsoft doesn't grok wikis, no comment.  Apple is still for innovators, that's why we pay them more.  The Tablet PC will never be for the long tail, its for the 20%, but it hasn't crossed the chasm. 

Once you grasp the long tail, you discover markets and users that didn't exist because search and transaction costs were too high.  All those things people thought you couldn't make money from, but, suprise, they are, like social software...that's the long tail.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341cd8a453ef00d83457b30f69e2

Listed below are links to weblogs that reference Confusing the Long Tail and the Technology Adoption Lifecycle :

» The Long Tail is not about lifecycle from Oliver Thylmann's Blog
Ross is commenting on a post by Scoble which mistook the long tail for something totally different. As Ross says well, this is not about the product lifecycle curve. Early adopters are not the long tail. As Ross says a [Read More]

» The long tale of the long tail. from larry borsato
The variegated interests combined with the self-referential nature of the blogosphere means that lots of cool new ideas get propagated quickly, then longer. The "long tail" is a spectacular example of this. Taken from an article appearing in the Octobe... [Read More]

» The Future of Software Development Meets The Long Tail from James Governor's MonkChips
Almost certainly the most important and influential piece of writing in understanding the next emerging socioeconomic phenomenon is The Long Tail, which is now set to become a book and a blog. Well that is apart from some weird and... [Read More]

» The Future of Software Development Meets The Long Tail from James Governor's MonkChips
Almost certainly the most important and influential piece of writing in understanding the next emerging socioeconomic phenomenon is The Long Tail, which is now set to become a book and a blog. Well that is apart from some weird and... [Read More]

Comments

Feeds


  • TwitterCounter for @ross

Twitter @Ross

    follow me on Twitter

    Flickr


    • www.flickr.com

    Ligit

    About


    • Ross Mayfield is the Chairman, President & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions,
    My Photo

    The 150



    • View Ross Mayfield's profile on LinkedIn

    Blog powered by TypePad
    Member since 08/2003