Productivity and Value Shift

I'd suggest the issues the software industry has had to face first, with the rise of open source, the same issues that media faces today, will effect all industries.

World Changing quotes far-out Ray Kurzweil:

The relative wealth that we now have comes from productivity, and we're going to see dramatic productivity enhancements in the future. If you jump ahead 20 years or so, we will be able to create virtually any physical product at almost no cost, just from information and fabrication techniques. In fact, we're not that far today from being able to create physical products with software because we have computer-assisted inventory control systems, just-in-time procurement, computer-controlled movement of materials and assembly

Adam Bosworth in advance of Web 2.0:

The real value in my opinion has moved from the software to the information and the community.

This is accelerated commoditization, where value shifts to people; and managing risk and complexity.