John Battelle builds upon Cost Per Influence with Sell Side Advertising . A guy named Mike comments: "Easily the most interesting concept I have read on your blog." Seth Godin is cautious about what he calls upside down advertising (I prefer Bottom Up Advertising, but no matter), but: "On the other hand, I can't imagine a better scenario for the future." The other side is, of course, The Buy. Jeff Jarvis: I really like [make that Love] this new online ad model that's been bubbling up... be ballsy and Let the consumers create the ads. Mitch Ratcliffe: The fact that an ad was an implicit endorsement may have multiplied the price... Doc: I think it rocks. Joi: Anyway, awesome idea. Lets build it!
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