Feedroll Pro

Robb Interactive shares some of the early results of their Feedroll Pro project.

For example, since becoming available for syndication via Feedroll Pro six weeks ago, the Kerry-Edwards Blog news feed has been picked up for syndication by 13 other web sites, and across those has received 21,325 page impressions and 848 click throughs (CTR of 4%). This is all in about 6 weeks, which equals c.$12 of service, or $0.014/click...compare this to the minimum click rate on Google Adwords of $0.05/click.

Suddenly, syndicating your news feed looks like a very effective way of 'advertising' you web site...a great level of exposure, very contextual because only related sites will syndicate your feed, and extremely cost effective.

High performance click throughs are great to demonstrate. John makes the association between this link sharing program and my recent ruminations on RSS Ads. He is right that putting a publisher in between each endorsement decision provides contextual value. It also may temper saturation. But the self-selective nature of an affiliate-like network for ads may also curb a bigger problem for advertising -- guiding what is socially responsible.

Here comes the Marlboro Man, get a rope.