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March 11, 2004

Press, Blog and Wiki Coverage

We often pride ourselves as bloggers for how we break news, dig deep, gain sources, carry the story and highlight the details of fast moving events. However, with complex unfolding news, I find myself turning to different outlets for different reasons. We aren't the best at coverage, we just have a special blend.

Turn to Press for the official record, Blog for social context and Wiki for the public record.

Press
  • Who: Editorial voice
  • What: Official sources
  • When: Episodic
  • Where: Coverage permits
  • Why: Profit
Blog
  • Who: Individual voice
  • What: Opinionated sources
  • When: Interest piques
  • Where: Anywhere conversations
  • Why: Pride
Wiki
  • Who: Group voice
  • What: Balanced synthesis
  • When: Evolving
  • Where: Common space
  • Why: Co-creation

I am sorry to pick tragedy to illustrate differences, but on a very sad day for Spain and the rest of the world, it offers valuable comparisons in: media coverage, blog coverage and wiki coverage.

Take your sources, excercise judgment, mix and morph your own media. Up until now, its all been in your head. Now its anywho, anywhat, anywhen, anywhere, anywhy and sometimes how you want it.

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  • Ross Mayfield is the Chairman, President & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions,
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