Stewart Butterfield and Co with some really groovy stuff. Motto: Don't build application, build contexts for interaction.
The architecture of entertainment has been shaped by the idea of Immersion. Play is about people, not places [Thumbs Up] to this. Architecture emerges out of play.
Badge -> Graph -> Scrape -> game/blog context -> Neighborhood browser -> Neverending blogroll ->
App-based -> Document-based -> Relationship-based Computing (BooYaa!)
Flickr. Saw this social networking photo sharing application last night and it simply rocks.
Instant chat. Groups are objects. Using the social network as a whitelist. You get the idea (when you see it).